Local SEO specialists in Alexandria VA

What is a Service Area Page?

A service area page is simply a page of your website that shows the specific regions that you serve and what you provide in those areas. Each page is specific for a particular area, and they should list the services you offer for customers in the area.

Ideally, you would have a service area page for every location you serve. If you provide your services to ten different towns, cities, or counties in the area – then you might as well have ten different service area pages!

A service area page is also called an “areas served” page, and it will tell the viewer where you operate, what you do, and more information about your business.

Let’s take a look at an example service area page.

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Example Service Area Page

A standard service area page is composed of some critical sections.

1. Intro Paragraph

In the intro, you want to gain your customer’s attention. Why should they bother reading the rest of your page? Speak to them personally – you already know their general location and what they’re looking for.

2. Call To Action

It is an area you will allow the viewer to contact you or find more information about you. This could be an opportunity for the viewer to request a consultation or make an appointment. Alternatively, it can simply have your phone number or email with a prompt for the viewer to reach out.

3. Testimonials

Let your previous customers give your business the legitimacy you need. Make sure you pick complete and detailed testimonials to paint a good picture of your business.

4. Company Information.

You might include your location, hours of operation, landmarks that you’re near, and how people can get in touch with you.

5. Services

This is the crucial part. Be thorough with the services that you detail. Use different keyword phrases that customers might look up. Try to expand on each service description. Keep the tone professional, however, stay away from big words that might confuse your audience.

6. Conclusion

This will be the last thing the viewer reads – leave them with a good impression. Your call to action can fall in your conclusion. You want the conclusion to wrap up why you’re the best pick and how someone can get started with you.

Why Does a Service Area Page Work?

When it comes to a service area page, the name of the game is local SEO. The latter is the idea of understanding what potential customers in the area are looking for and how you can use this knowledge to direct traffic to your site.

Picture this – you’re in San Diego, and you want to find a painter in your area. You might go on Google and type in “painter San Diego.” Now, Google will show you results for companies that use the exact phrase “painter San Diego.”

If your painting company in San Diego has a service area page for the city, then you’re in luck. You’ll show up in the customer’s search results. On the other hand, if your website neglects local SEO, you’ll lose out to your competitors in the area with service area pages.

The reason they work at all is because of SEO. Google will prioritize your site if you use the correct phrases and have the right location for the person searching.

Google will decide whether or not to show your page based on your geography, address, city, page URL, service keywords, links, page title, and phrases used. A service area page checks many boxes in these searches, and that’s why it’s so essential for your business.

When someone’s search and location match with what you’re providing, Google will offer you as a solution. With strong enough service area pages, your website will show up in the 3-pack of Google Maps listing in the customer’s area.

This is a convenient way for the searcher to see relevant businesses. It will show a picture of your business, your information, and a link to your website. The way that it’s presented helps your business stand apart from the others.

What Goes into the Perfect Service Area Page?

Making the perfect service area page includes a few key pieces. Let’s take a closer look at each of them.

1. The Right Region

It all starts with a map. Yes, seriously.
Look at where you’re based and what towns, cities, and areas are near you. You want to focus on the most crowded ones first.

2. The Right Words

The perfect service area page will include words and phrases paired with the name of the local area.

3. Unique Content

Every page must be unique. You can undoubtedly repeat ideas, but you can’t use copied and pasted text between the pages.

4. All of Your Services

Your service area page isn’t just the area you serve; it’s everything you do for said area. Again, these are things
that prospective customers are going to be looking up.

5. Break it Down

Breakdowns make it easy for visitors to understand what you do.

6. Keep it Surface Level

Remember, these are strangers that are viewing your service area page. You don’t want to use too many industry-specific phrases or words that only your company uses without a description.

7. Introduce Yourself

This can be done through the detailed list of services you provide, but you might also want to include a quick blurb about who you are and what you stand for.

Does a Service Area Page Replace Google My Business?

A service page will never replace your My Business page. They work hand-in-hand to get you the best results.

Service business marketing experts suggest that you never neglect one of these options in favor of the other.

Together they work better than either one of them works on their own.

Most of this conversation has revolved around the science parts of a service area page. Don’t forget to put a lot of effort into the design of the page.

A poorly designed page will do nothing for you, even if you used all the right keywords for the topic. Potential customers will get frustrated or annoyed and quickly navigate away from your page.

Remember, someone performing a Google search doesn’t owe you anything. If they don’t like your page, they will quickly move on to the next candidate.

It’s equally important to have the right people design and code your different pages.

Conclusion

Making the perfect service area page isn’t as hard as you might think. You just learned a bunch of tips and tricks to perfect your pages. You just learned what a service area page is, how it works, why it works, and how to make the perfect pages for your customers. Your business needs a service area page to increase traffic, get more customers, and make more money.