SEO tips from Digital Marketing specialists in Alexandria VA

Conduct Keyword Research

Keyword research is an integral part of search engine optimization. SEO involves several methods, but the main aim is to help search engines understand what your site is all about. One of the best ways to do that is by using relevant keywords that receive a fair amount of searches online. When you’re able to “rank” on these keywords, it means that your site will show up more prominently when searches containing those keywords are performed.

For a home remodeling company, these keywords might involve the specific services you offer or the locations you serve. You’ll need to do some research to find out which keywords might be too challenging to rank on (e.g., highly competitive and overly broad terms) and which ones will be a good fit for your budget, area, and audience. Once you determine your choice of keywords, you can move onto the next step.

Optimize Your Website

Now that you’ve selected the keywords you think will help you increase your business’s visibility, you can start using those keywords in specific areas of your website. While you shouldn’t go overboard with optimization (as Google might penalize your site for it), clever use of keywords can help search engines understand your business better.

In most cases, you’ll want to utilize keywords in title tags and headings, meta descriptions, and throughout your copy. If you create pages for each kind of service you offer, this will make the integration of keywords even easier. You may also want to establish individual landing pages for each location you serve, allowing you to work in more local SEO principles. If you want to learn more about Service area pages, we have the perfect blog for you

Create Content Regularly

Once you’ve optimized your website, you might think that your work is done. But as any remodeling contractor knows, a home is never really finished — and neither is your website. Even after it’s gone live, you’ll need to continue making regular updates and upgrades to ensure the site stays fresh and that web users’ needs are met.

One way to continue publishing new content is to start a business blog. This presents a tremendous opportunity to continue optimizing your site for search engines while simultaneously offering helpful information and solutions to prospective customers. Above all, Google likes to reward sites that users find valuable. By publishing content to your blog that could help others solve problems, you’ll increase your chances of ranking well in search engine results.

Of course, you can also create other kinds of content regularly, such as social media posts and guest blogs for other sites. Social media can drive traffic to your site and increase brand awareness, while guest posts can help you build backlinks to your site. High-quality backlinks can improve your site’s authority in the eyes of Google, which can ultimately help your rankings and traffic.

Use Local Listings Platforms

Once you’ve optimized your website, you might think that your work is done. But as any remodeling contractor knows, a home is never really finished — and neither is your website. Even after it’s gone live, you’ll need to continue making regular updates and upgrades to ensure the site stays fresh and that web users’ needs are met.

One way to continue publishing new content is to start a business blog. This presents a tremendous opportunity to continue optimizing your site for search engines while simultaneously offering helpful information and solutions to prospective customers. Above all, Google likes to reward sites that users find valuable. By publishing content to your blog that could help others solve problems, you’ll increase your chances of ranking well in search engine results.

Of course, you can also create other kinds of content regularly, such as social media posts and guest blogs for other sites. Social media can drive traffic to your site and increase brand awareness, while guest posts can help you build backlinks to your site. High-quality backlinks can improve your site’s authority in the eyes of Google, which can ultimately help your rankings and traffic.

Generate and Manage Reviews

Online reviews are critical to the success of most businesses now. Word-of-mouth recommendations still matter, but online reviews have taken the place of personal recommendations for many people. They’re inclined to trust online reviews just as much as a recommendation from a friend, family member, or colleague.

That means you need to put the work in to generate and manage your business reviews. GMB, Facebook, Yelp, and many others offer a way for customers to express their support for your business. And since having zero reviews is akin to the kiss of death, you’ll want to ask your customers to leave an honest review of their experience.

When you receive reviews, whether they’re positive or negative, remember to respond with compassion and to lead with your company values. In many cases, web users care a lot more about how a company handles reviews than they do about what any negative reviews say. By focusing on your online reputation, you can build trust with prospective customers and show what it’s like to work with you. Once you build up an online presence on these platforms, you’ll be likely to see increases in traffic to your site.

With so many remodeling companies to compete with, it’s not always easy to get your name out there. But with these five steps in mind, you’ll be in a better position to drive traffic to your site and see the returns on your investment.