Digital Marketing specialists in Alexandria VA

One of the most important things to understand about digital marketing is that it won’t just allow your home improvement business to reach the broadest possible audience. However, it does so in a way that is also cost-effective and measurable at the same time.

Rather than going after the most significant potential audience that you can, digital marketing is a great way to grow your home improvement business by consistently getting the right message in front of the right person at precisely the right time. In other words, it’s an efficient way to reach the types of people who were most likely to be your ideal customers in the first place, always bringing a steady stream of new leads right to your (virtual) door.

All told, there is a wide range of different digital marketing techniques that you need to be aware of in your journey to grow your home improvement business, all of which are worth a closer look.

Also commonly referred to as PPC for short, pay-per-click ads are a digital advertising model that allows you to pay a set amount only when the ads for your home improvement business are clicked on the Internet.

This is especially beneficial when working in smaller and more niche industries. You can increase your ad spending for those areas (or demographics, or other factors) that are working and pull back on those that aren’t. It’s a perfect opportunity to get the most out of every dollar you spend on digital advertising, thus increasing your return on investment as far as it can go.

Retargeting from Facebook and Google Ads is also hugely beneficial, as it allows your brand to “follow” someone on the Internet – even after they navigate away from the original ad that they saw. Not only does this allow your home improvement business to always remain at the top of their mind, but it’s also a great way to increase your ability to up-sell and cross-sell services as well. You could show people content relating to past actions they’ve taken or behaviors they’ve displayed, for example.

Local service pages for your home improvement business are essential for a few different reasons. To start, creating a unique page for each area you serve allows you to target more specific keywords relating to the actual people living and working in those areas.

Likewise, every page that you create gives you yet another opportunity to rank highly for competitive keywords on search engines like Google – which is why this is one step you’ll always want to take whenever you have the opportunity to do so.

Part of the success of your home improvement business will come down to your ability to be seen as a trusted authority in your service areas. Email marketing represents an incredible chance to do precisely that by allowing you to consistently provide a steady stream of relevant, high-value content directly to the inboxes of your potential customers.



According to one recent study, it’s also highly effective – to the point where 59% of people say that marketing emails influence their purchasing decisions.

Your Google My Business page is also an invaluable part of your digital marketing campaign, particularly on a local level. Another study confirmed that about 5% of all Google My Business listing views would result in some action being taken – a website click, a call, or even a request for directions so someone can stop by your physical location.



Google My Business optimization involves making sure that all of your contact information and availability details are up-to-date, as well as adding as many photos of your services as you can include.

Google My Business posts will also benefit your long-term digital marketing strategy, as they allow you to communicate with your local customers directly. You can promote sales, specials, upcoming events, successful home improvement projects, and more – all in a way that improves their customer experience by providing them with timely, relevant information regularly.

According to another recent study, a massive 68% of all online experiences still begin with a search engine like Google – which is a big part of why search engine optimization (or SEO) is essential.

Not only does SEO drive approximately 1000% more traffic than even organic social media, but at this point, about 92.96% of all global traffic comes from either Google Search, Google Images, or Google Maps. But the real reason why you need to work hard to rank as highly as possible comes down to the fact that only about 0.78% of Google searchers will ever click on a result from the second page. The vast majority of all traffic from a search will go to one of the top three results, so your home improvement business needs to be among them.

SEO best practices include making sure that the content you’re creating is aligned with the intent of the searcher and optimizing factors like your images and page loading speed to create the best experience possible. You should also publish long-form, informative content as often as possible and work on getting as many authoritative backlinks as possible.

Conversion rate optimization (or CRO) is a process that involves optimizing your home improvement page’s overall experience based on the fundamental ways that your visitors are interacting with it. Sometimes, this is as simple as strengthening the copy relating to your calls to action. It can also include removing any unnecessary form fields that clutter the user experience, adding pop-ups to your site to highlight what the desired “next step” you’d like people to take is, and more.

Overall, what you’re trying to do here is help improve the chances that someone will take the action you want them to – be that filling out a contact form, requesting more information, or picking up the phone and giving you a call.

Finally, focusing on your website – not just the content but the development and its design – is another prime opportunity to grow your home improvement business through digital marketing.

One of the most important things to understand is that most of your traffic will come from people using mobile devices like smartphones and tablets. Therefore, you need to make sure that your site is just as easy to use on an iPhone as it is on a desktop computer. In addition, you’ll want to embrace responsive web design practices to create the best experience that you can, regardless of how someone is interacting with your page.

Other elements may seem small, but they play a massive role in this, too. Consistent branding, for example, means that the overall impression of your home improvement business’ brand identity is the same across all customer touchpoints, including your website. So if someone finds your business’ page on Twitter or Facebook and visits your website, it should feel like an extension of that initial impression. Likewise, language choices and even visual elements should remain the same, all to avoid confusing prospects in terms of who you are and what you’re all about.

You should also offer intuitive navigation so that people can interact with your site in a way that makes sense. Make sure that clear, simple language is constantly used and ensure that every page on your site is easily scannable. If someone comes to your website with a question, they shouldn’t have to work very hard to determine where the answer is. Everything should be immediately apparent so it doesn’t get in the way of the content they’re after. This can also be especially helpful in minimizing the types of distractions that could also harm your conversion rates.

In the end, you need to understand that success in terms of digital marketing for your home improvement business will require a combination of all the techniques outlined above. There’s no “one size fits all” strategy for putting together the right campaign, but you do need to allow these techniques to come together to form something more effective than any one of them could be on their own.

Digital marketing is also not something you “do once and forget about.” Suppose you genuinely want to generate the types of results with your campaign that you’re after. In that case, you’ll need to constantly re-assess everything you’re doing, getting rid of what isn’t working and doubling down on what is at every opportunity.



That’s not just how you grow your home improvement business through digital marketing – it’s also how you build a legitimate competitive advantage for yourself in your industry at the same time.